Düsseldorf's glamorous streets reflect prestige, but people buy where the price is right. That is why everyone ends up coming here eventually. The good brand mixture draws customers from around the world. The basements are used for busy shopping, while the higher floors see motivated and creative work. It's not surprising that the inspiration of these vibrant inner city locations is not limited to the management level. In the end, everyone profits from the high walk-in customer numbers, short distances during lunch break and the dynamics of a shopping mile.